Brand Identity

Your Brand Identity is a persistent brand profile the AI references for future content generation. Capture foundational details such as company information, products or services, messaging and tone, visual identity guidelines, and a brand character/persona to keep outputs consistent, recognizable, and aligned with your standards across channels.

How to Configure Your Brand

1. Navigate to your User Profile Menu.
2. Select Brand.
3. In the section Company Information, type your company website URL.
4. Click Auto‑fill with AI to instantly generate your brand profile.

Key Benefits

The AI scans your website and pre-populates key details, so you can review and refine instead of starting from scratch.

• Company Information: Define your company name, description, brand values, preferred aesthetic, and tone of voice.
• Products & Services: Manage your offerings, sales pitch, target audience, pricing, and guarantees.
• Brand Kit: Set up your logo, fonts, color palette, and imagery—and optionally create a mascot.
• Social Proof: Organize testimonials and case studies you can reuse in ads and marketing content.

All this information will act as a long-term memory for the AI, ensuring all generated content is perfectly on-brand.

🎥 Video Walkthrough Steps

1. Navigate: Go to the Brand Identity page.
2. Show Sections: Scroll through the page to show the different sections (Voice, Attributes, Colors, Guidelines).
3. Edit Brand Voice:
   • Click the Edit button in the Brand Voice section.
   • Select "Witty" from the dropdown.
   • Click Save.
4. Add Attributes:
   • Click Add Attribute in the Brand Attributes section.
   • Type "Sustainable" and press Enter.
   • Add another attribute like "Community-focused".
5. Update Colors:
   • Click on the Primary Color swatch.
   • Show the color picker and select a new color.
   • Click Save.
6. Add Guidelines:
   • In the Guidelines section, add a "Do" rule: "Always tag partner brands".
   • Add a "Don't" rule: "Don't post after 6 PM".
7. Final Review: Scroll to the top to show the updated brand settings.