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Brand Identity

Define your brand identity and keep assets consistent, recognizable, and aligned with your standards across channels.

3 min read Updated Feb 2026

Overview

Your Brand Identity is a persistent brand profile the AI references for future content generation. Capture foundational details such as company information, products or services, messaging and tone, visual identity guidelines, and a brand character/persona to keep outputs consistent, recognizable, and aligned with your standards across channels.

How to Configure Your Brand

  1. Navigate to your User Profile Menu.
  2. Select Brand.
  3. In the section Company Information, type your company website URL.
  4. Click Auto‑fill with AI to instantly generate your brand profile.

Note: You may also fill in your brand identity information manually or edit what the AI generates for you.

Key Benefits

The AI scans your website and pre-populates key details, so you can review and refine instead of starting from scratch.

Company Information

Define your company name, description, brand values, preferred aesthetic, and tone of voice.

Products & Services

Manage your offerings, sales pitch, target audience, pricing, and guarantees.

Brand Kit

Set up your logo, fonts, color palette, and imagery—and optionally create a mascot.

Social Proof

Organize testimonials and case studies you can reuse in ads and marketing content.

Best Practices

  • Complete the AI Auto-fill first: Let the AI pre-populate fields, then refine rather than starting from a blank profile.
  • Define your tone of voice: Consistent voice across channels reinforces brand recognition.
  • Upload your visual kit: Logos, fonts, and color palettes ensure all generated content stays on-brand.

Troubleshooting

Issue: AI auto-fill returns incomplete data

Ensure your website URL is correct and publicly accessible. Manually complete any missing fields after auto-fill.

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